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Statement from Kathryn Wylde, President & CEO of the Partnership for New York City, on New York State Advertising Campaigns, Including START-UP NY

“The impact of New York State’s advertising campaigns, including START-UP NY, should be measured in terms of general promotion of the state as a place to invest and do business, not simply by the early results of a single new program that is just getting started and shows great promise. It is easy to underestimate the challenge of changing the global perception of New York as an over-taxed and hostile business environment. The ad campaigns have gone a long way toward changing negative perceptions and the Cuomo administration has created a menu of opportunities, including START-UP NY, to capture the momentum of interest generated among job creators and investors to benefit our struggling state economy.”