The Partnership for New York City today announced a new social media integration with WE ❤ NYC, a civic campaign launched by the Partnership in March 2023 with Governor Kathy Hochul and the NYC Mayor’s Office to bring confidence and optimism back to a post-Covid New York City, and mobilize New Yorkers in every community. 

The visual inspiration behind the campaign “We ❤ NYC” was an approved adaptation of the famous Milton Glaser-designed “I ❤ NY” owned by the Empire State Development Corporation.

Since 2024 the campaign has lived exclusively on Instagram, through storytelling that celebrates and inspires love for New York City.  

What’s changing: the Instagram handle, @welovenyc will officially become @partnership4nyc. The channel will continue to share stories of the people, the institutions, and the vibrant civic and cultural moments that define the greatest city in the world.